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How To Calculate Clickthrough Rate (CTR)

Understanding clickthrough rate (CTR) is crucial in the digital world—it's the heartbeat of your marketing campaigns. Whether you're a seasoned marketer or just dipping your toes into digital advertising, knowing how to calculate CTR is essential. It's a simple yet powerful metric that reveals the effectiveness of your online ads and content.

December 14, 2023

SEO Denver Tactics: Winning Local & Organic Search Strategies

Navigating the digital landscape in Denver is like summiting Mount Blue Sky—you need the right tools and expertise to reach the peak. That's where SEO comes into play. It's the oxygen that keeps your online presence alive and climbing. I'm here to guide you through the ins and outs of SEO in Denver. Whether you're a local startup or an established business, mastering SEO strategies is crucial for standing out in the Mile High City. Let's dive into what makes Denver's SEO scene unique and how you can leverage it to elevate your business.

November 29, 2023

ASO for Local Search: Best Strategies for Success

With over 255 billion mobile app downloads in 2022, the app marketplace is more competitive than ever. If you’re an app developer trying to find innovative ways to make your apps stand out, app store optimization (ASO) is the key. In this article, we will discuss the best strategies in ASO for local search, and ASO tools that can boost your app to the top of the charts.

November 22, 2023

Here are the Most Popular Google Ad Account Structures

PPC managers have religiously held on to the SKAG (Single Keyword Ad Group) structure for a couple of years now. However, with all the missing search terms, loose match types, and Google’s suggestion to give broad match another chance, I feel that there need to be more structures that could work. To find out, we have done the research and asked PPC managers what structures they use most often.

February 22, 2022

The Main Reason Businesses Fail & How To Avoid This Prospect

Find out if you're making any of these mistakes that failing businesses do. Learn from the failures of others. We have shared an in-depth analysis.

January 18, 2022

How To Earn Money Through Your Online Store. Best Tips For 2021.

You can use a combination of methods to achieve your monetisation goals. Here are our suggestions for 2021.

January 28, 2022

How To Determine Your Return On Ad Spend For Your Shopify Store

Today, measuring the success of those campaigns just got easier, as Shopify is launching their improved reporting system. Read more to find out about it.

January 26, 2022

Breaking News! Google Ads to Phase Out Modified Broad Match

Google announced today what is potentially a large change for certain paid search managers: the broad-match modified version of keywords will be going away. Read More Here.

January 24, 2022

7 Cross-Channel Marketing Mistakes No One Can Afford To Make

Cross-channel marketing is a strategic, customer-focused technique used by marketers to provide customers with consistency when interacting with their brand.

January 13, 2022

How to Drive More Action Using Email Marketing

59% of marketing emails influence a customer's purchasing decision and over 93% of B2B marketers use emails to distribute their content

October 27, 2021