Brandon Yang | CSE

Project & Team Manager

Articles by 

Brandon Yang | CSE


As you navigate the ever-evolving digital landscape, choosing between search engine optimization (SEO) and pay-per-click (PPC) advertising can feel like standing at a crossroads. Both strategies aim to drive more traffic to your website, but they do so in markedly different ways. With SEO, you're investing in the long game, focusing on building brand awareness and increasing website traffic organically. On the other hand, PPC offers a quicker path to visibility, allowing you to appear at the top of search results through paid ads.

April 12, 2024

Chat GPT Use Cases, Tips, and Tricks

Exploring the transformative impact of ChatGPT on modern communication and business operations, showcasing its role in enhancing efficiency, creativity, and customer engagement across industries

April 10, 2024

What Is The Zero Position On Google

Ever wondered why some Google search results get that prime spot right at the top, even before the first official listing? That's the zero position, also known as the featured snippet, knowledge panel, or answer box. It's the holy grail of search engine optimization (SEO), offering a unique opportunity to have your content highlighted in a way that immediately catches the user's eye.

April 1, 2024

Is Yoast SEO Worth It?

Navigating the world of SEO can feel like trying to find your way through a dense forest without a map. That's where Yoast SEO comes into play, offering a beacon of light with its comprehensive features designed to enhance your site's visibility. But with a free version that packs a punch, you might wonder if upgrading to Yoast SEO Premium is worth the investment.

June 2, 2024

How to Do an Ecommerce Site Audit

Embarking on an ecommerce site audit might not initially stir excitement, but for digital merchants in Colorado, it's a golden opportunity. It's your chance to take a step back, scrutinize your online store, and uncover ways to elevate conversions and enhance the shopping experience. Think of it as a strategic pause in your bustling business schedule, one that could redefine your online presence.

June 2, 2024

How To Fix CRO Cannibalization: Boost Your Site's SEO Now

Facing CRO keyword cannibalization on your website can feel like a daunting challenge. It's a common issue that many marketers and website owners encounter, yet it's crucial to address it to ensure your site's SEO and conversion rates don't suffer. If you've noticed a decline in your website's performance or suspect that your content might be competing against itself, you're not alone.

June 2, 2024

How To Warm Up A Domain Name For Email And SEO

Warming up a domain isn't just a good practice; it's a crucial step in ensuring your website hits the ground running. Whether you're launching a new site or reviving an established one, understanding how to effectively warm up your domain can significantly enhance your SEO and email deliverability. This process helps you build a solid foundation, ensuring your site is recognized and trusted by search engines and email providers alike.

March 15, 2024

What to Expect When First Starting SEO On Your Website

Diving into the world of SEO for your website can feel like stepping into uncharted territory. You're not just launching a site; you're setting the stage for your online presence to flourish. But as you embark on this journey, it's crucial to know that SEO isn't a sprint—it's a marathon. The initial months are all about laying down the foundation and patiently waiting for the seeds you plant to sprout.

June 2, 2024

Why SEO is The Best for Organic Growth

Navigating SEO is essential for leveraging the organic growth potential of your business, given its pivotal role in attracting over half of website traffic and high-quality leads. This journey requires understanding the evolving nature of SEO, balancing its advantages such as cost-effectiveness and enhanced brand credibility against challenges like the time-intensive effort and the need to constantly adapt to new search engine algorithms. Effective SEO strategies encompass a comprehensive approach including on-page optimization, technical SEO, and local SEO tactics, while also navigating the unpredictability of search engine updates and the competitive digital landscape. With the right approach, SEO not only boosts organic traffic but also strategically enhances your online presence and business growth.

March 1, 2024

Word Smithing: Everything You Should Know

Word smithing transcends mere writing; it's an art of meticulously choosing and arranging words to deeply resonate with the audience. This craft is vital across various platforms, from novels and emails to websites, particularly in the digital age where content reigns supreme. Mastering word smithing involves understanding the nuances of tone, voice, and the right word choice to captivate and engage readers, setting your content apart. It's a skill accessible to all, enhancing SEO, user experience, and ultimately, digital success. With practice, anyone can develop the ability to craft clear, engaging messages, manipulate language to evoke desired reactions, and create content that not only ranks well in SEO but also establishes credibility, fosters customer loyalty, and drives sales leads.

June 2, 2024

How To Find Non-Competing External Links For Your Blog

In a world crowded with blogs, leveraging non-competing external links is key to boosting visibility and credibility. These links are not merely connections but endorsements, playing a critical role in search engine rankings. The blog outlines strategic approaches to select and utilize these external links effectively, enhancing reader experience and fostering community within the blogging world. It emphasizes the importance of balance, ensuring links add value without overwhelming content, and opens up networking opportunities, making it a comprehensive guide to elevating a blog's impact.

June 2, 2024

How Long Should a URL Be for SEO?

Deciphering the perfect URL length for SEO is a complex puzzle, with opinions varying widely. While the actual length may not directly impact SEO, the structure and readability do. It's a myth that Google prefers shorter URLs; what matters is their user-friendliness and clarity. Crafting the ideal URL involves balancing SEO needs with enhancing user experience, ensuring it's concise, descriptive, and clear. This approach not only supports SEO efforts but also makes your website more accessible and engaging to visitors.

June 2, 2024

The Difference Between On Site And Off Site Seo

Diving into the world of SEO can feel like unraveling a complex puzzle. Yet, understanding the difference between on-site and off-site SEO is a game-changer for boosting your website's visibility. On one hand, on-site SEO puts you in the driver's seat, allowing you to optimize elements within your website. On the other, off-site SEO broadens your horizon, enhancing your site's authority through external efforts. Both strategies are indispensable, yet they operate on completely different terrains. Mastering the balance between on-site and off-site SEO can significantly elevate your site's ranking on search engines.

February 13, 2024

How To Improve Product Page SEO By Increasing Word Count

Boosting your product page SEO transcends mere keyword insertion, focusing instead on a delicate balance between content volume and user value. With the optimal range of 500 to 800 words, the challenge lies in enriching content without overwhelming the reader. This balance is crucial, especially when enhancing word count to meet Google's algorithms and user experience standards. Implementing strategic adjustments to align with search intent dramatically boosts SEO efficiency. The goal is clear: to enrich your product pages with content that not only appeals to search engines but also genuinely engages and informs your audience, thereby reducing bounce rates and fostering a stronger online presence.

February 7, 2024

Profile linking and how it powers SEO

In the dynamic world of digital marketing, profile linking emerges as a pivotal strategy, enhancing website visibility and authority through strategic placements across various online platforms. This approach not only elevates your site's SEO but also embeds your digital presence in a network of credible links. By carefully selecting platforms for link placement and optimizing anchor text, businesses can significantly boost their online credibility. Furthermore, engaging with industry communities and leveraging diverse link profiles, including both "follow" and "nofollow" links, are essential practices. Profile linking is not merely about increasing visibility; it's about establishing a trusted and authoritative online presence, crucial for standing out in a competitive digital landscape.

February 13, 2024

How Fixing 404 Errors Improve Website Performance

Encountering a 404 error is a missed opportunity for seamless user experience and SEO optimization. These errors, signaling broken links, negatively impact your site's ranking and user engagement. Regularly identifying and fixing them using tools like Google Analytics is crucial. Addressing these issues not only enhances user experience but also strengthens your site's SEO performance, ensuring a healthier digital presence.

February 13, 2024

Can An Autoblog Replace My SEO Team?

Explore the world of autoblogging with our insightful blog post! We dive into how platforms like Autobloggingai are transforming SEO and content creation by automatically aggregating relevant articles and media. Discover the difference between autoblogging and, and understand why, despite its efficiency, autoblogging cannot fully replace the personalized touch of a professional SEO team. This article serves as a guide for effectively balancing automation with human expertise in your SEO strategy, while also highlighting the legal considerations and the importance of maintaining quality and relevance in your content. Join us in unraveling whether autoblogging can truly revolutionize your website's SEO game.

February 13, 2024

Contextual Links Meaning and their Significance in SEO

Navigating the intricate world of SEO, the article underscores the value of contextual links, particularly in a competitive digital market like Colorado. It elaborates on how these links, seamlessly integrated into relevant content, can substantially elevate a site's search ranking and authority. The piece also delves into various link types and the significance of contextual relevance in link building, offering insights for optimizing SEO strategies.

February 13, 2024

The Importance Of Tracking SERPs And How To Do It

Understanding SERPs is like having a roadmap to online success. By keeping an eye on search engine results pages, you're tuning into what Google loves and what your audience craves. It's not just about being visible; it's about being strategic with your content and SEO moves to climb those rankings and pull in more organic traffic.

February 13, 2024

How to Exclude a Word in Google Search Results

Ever found yourself sifting through a clutter of Google search results that just don't hit the mark? It's a common snag in the digital age where precision is key to finding exactly what you're after. But there's a simple hack to streamline your searches—excluding words.

December 20, 2023

Best AI SEO Tools for Marketing in 2024

AI SEO tools are game changers, offering powerful capabilities to optimize your content and skyrocket your rankings. With a plethora of options available, it's crucial to know which tools can give you the edge in a competitive digital landscape.

December 18, 2023

How To Calculate Clickthrough Rate (CTR)

Understanding clickthrough rate (CTR) is crucial in the digital world—it's the heartbeat of your marketing campaigns. Whether you're a seasoned marketer or just dipping your toes into digital advertising, knowing how to calculate CTR is essential. It's a simple yet powerful metric that reveals the effectiveness of your online ads and content.

December 14, 2023

How To Use Linktree To Improve Your SEO

If you're looking to streamline your online presence and boost your SEO game, Linktree is your go-to tool. It's a simple yet powerful way to consolidate all your content under one easy-to-manage link. But how exactly does Linktree benefit your SEO strategy? That's what we'll dive into today.

December 11, 2023

How Structured Data Can Help Your Ecommerce Store

Getting your ecommerce store to stand out in the vast digital marketplace can feel like an uphill battle. But what if you could give Google a helping hand in understanding your site better? That's where structured data comes into play. It's a powerful SEO ally that can significantly boost your store's visibility.

December 11, 2023

Pros and Cons of SEO for Organic Growth

Navigating the digital landscape, you've likely heard that SEO is a game-changer for organic growth. With organic search driving a staggering 53% of all website traffic, it's no wonder marketers are tuning in. But what's the real score with SEO? Is it the golden ticket to digital success?

December 7, 2023

Tips When Building Local SEO Citations

Ever wondered why your business isn't showing up where it matters most? Local SEO citations could be the game-changer you need. They're not just any online references to your business; they're your ticket to significant visibility in local search results. In this guide, you'll discover the ins and outs of local SEO citations—their importance, types, management, and building strategies.

January 10, 2024

SEO Maintenance 2024: Key Strategies for Ranking Success

Just as you wouldn't neglect regular check-ups for your car, your website's SEO can't be left to gather dust after the initial setup. SEO maintenance is critical to keep your site in the top ranks and outmaneuver the competition. Think of it as the ongoing tune-up that ensures your site's performance remains top-notch on the ever-evolving web.

January 10, 2024

SEO Minion: Boost Rankings & Fix Broken Links

Navigating the complex world of SEO can be a daunting task, but we've found a secret weapon that's both powerful and surprisingly free. SEO Minion has taken the digital marketing community by storm, with its robust suite of features that simplify the intricacies of search engine optimization.

January 10, 2024

Why Blogging Is Important For SEO

SEO, particularly through effective website optimization, not only elevates your online visibility but also drives increased organic traffic, paving the way for higher revenue. Central to a robust SEO approach is the art of blogging. This discussion will delve into the critical importance of blogging in SEO and explore its integration into a comprehensive marketing strategy, highlighting its indispensable value in the digital marketplace.

November 24, 2023

Chapter 1: SEO Basics

New to search engine optimisation? No problem. Your journey begins here and it'll be an exciting start to begin building your organic reach!

April 29, 2022

Shopify Themes To Suit Any Online Store

Thanks to Shopify’s team of designers, developers and Shopify Partners, there are many Shopify themes available for any budget and industry.

October 27, 2021