How to Find (and Fix) These 4 SEO Errors on Your WooCommerceStore
WooCommerce? Learn how to quickly find and fix these common SEO errors. Beginner-friendly advice. Actionable guide. Get a free audit.
SEO is the practice of increasing the quality and quantity of website traffic, as well as exposure to your brand, through organic searches.
If you’re relatively new to the world of search marketing, you may have heard the term 'SEO content' being thrown around in marketing meetings. Honey Whale Lab has created a comprehensive guide on Search Engine Optimization with chapter-by-chapter instructions on how you can rank your store first on Google Search Engine.
This beginner’s guide is designed to answer three questions:
If you have any questions about strategies for SEO content creation that we don’t answer here, let us know in the comments and we'll answer them. Alternatively, contact us and let's work together on a solution for your SEO content strategy.
To understand what marketers mean by SEO content, it’s helpful to break the phrase down into its component parts:
So, putting these two concepts together: SEO content is any content created with the goal of attracting search engine traffic.
What you’ll need to do in order to SEO your web content:
It’s important to keep in mind that if search engine traffic is your only goal, your results will probably suffer. In order to please the search engines (who will reward you with high rankings over time), potential customers, and return visitors, you need to offer value above and beyond search engine optimization. In other words, don’t produce “thin” content that simply ranks and get clicks. It doesn’t provide any additional value to the search engine user. Sites that promote “thin,” low-value content run the risk of being penalized by Google. They also tend to have high bounce rates and low conversion rates.
SEO content can include any of the following:
These are just some of the basic types of SEO content, but don’t let this list limit you – the possibilities are virtually endless.
If you’ve been producing content in a haphazard manner, hoping and praying that some of it eventually ranks, it’s time to buckle down and commit to a more methodical SEO content strategy for the web.
Here are four steps to defining and refining your SEO content strategy:
First, determine your goals as a website or business. Are you looking to drive sales through your website? Do you monetise your site via ads and just want to increase traffic and return readership? Your goals will determine what types of content you should focus on.
If you’re primarily trying to drive product sales, your main focus should be attractive, informative product pages that are optimised for both searches and conversions. Your secondary focus could be on curating helpful blog content that illustrates when and how to use your products, linking to those pages where relevant. It works best if your blog is not entirely self-promotional, though.
If your site operates on an advertising model and the goal is to attract new readers through search, you’ll want to focus on rich content. This includes long-form articles or video resources that are informative, entertaining, or both. If you are offering service-based products, you can follow the same strategy. You need to ensure that every question a customer has is answered to ensure that your service is converted into sales.
Know your audience. Surveys and analytics software can help you get a better picture of your typical visitor or client. Consider developing marketing personas, or characters, that represent your ideal site visitors and customers. Then think about what kinds of content those personas would be looking for.
For example, if you operate a B2B website that targets C-level executives, you might want to create high-level white papers that can be downloaded and saved to read later.
If your business targets teens and tweens, you might want to focus on frequent updates with less text and more images and video. You’ll also want to be sure your site is optimised for mobile usage.
Once you have an idea of who you are targeting and why, you can start to build out an editorial calendar. An editorial calendar is a schedule that dictates when you will publish new content and what type of content it will be. This will help you stick to a regular schedule (it’s especially important to create new content on a regular basis if you have a blog). It will also prevent you from scrambling to come up with a topic for new content at the last minute.
A few tips for creating and adhering to an editorial calendar:
Finally, stay on top of your site’s analytics. Regularly analyse your SEO content to see what’s working and what isn’t. The best measures of success and engagement include page views, links, comments (on blog posts and some other types of content), social shares (Facebook likes, tweets, etc.), and conversion rates. Your analysis should have two goals:
There you have it – SEO Content 101. As mentioned above, please let us know in the comments if you have other questions about creating and optimizing content for SEO.
WooCommerce? Learn how to quickly find and fix these common SEO errors. Beginner-friendly advice. Actionable guide. Get a free audit.
As you navigate the ever-evolving digital landscape, choosing between search engine optimization (SEO) and pay-per-click (PPC) advertising can feel like standing at a crossroads. Both strategies aim to drive more traffic to your website, but they do so in markedly different ways. With SEO, you're investing in the long game, focusing on building brand awareness and increasing website traffic organically. On the other hand, PPC offers a quicker path to visibility, allowing you to appear at the top of search results through paid ads.
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